Iconic Italian brand Alfa Romeo is all set to burn rubber on Indian roads next year as Fiat, the parent company, prepares to launch the brand in the local market, according to top Fiat India executives.
Fiat Group Automobiles, which also owns other renowned race car brands like Ferrari, Maserati and Lancia, is eager to change the company's local image. Fiat India Automobiles Private witnessed a drastic fall in sales before it tied up with Tata Motors, India's largest automobile company, a year back.
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