[Newsbot]

Mahindra & Mahindra Ltd. (M&M) today announced that it would unveil the all new Mahindra XYLO (Zy-lo) in the current quarter. The Mahindra XYLO is the brand name for Project Ingenio developed in-house by Mahindra post the success of the Scorpio.

The much awaited Mahindra XYLO has been co-created with customers for developing a vehicle around the lifestyle and luxury aspirations of its end customer. This is further testimony to Mahindra’s customer centric vision of co-creating products and services based on the feedback and latent needs of its consumers.

Mr. Anand Mahindra, Vice-Chairman and Managing Director, Mahindra Group, said “We are all set to create a new milestone with the launch of the Mahindra XYLO which will continue Mahindra’s legacy of customer-centric innovation. I am confident that the XYLO will follow in the Scorpio’s footsteps and evolve into an iconic brand.”

Dr. Pawan Goenka – President Automotive Sector M&M said, “XYLO has been developed by a Project team consisting of 160 experts who have created new benchmarks in terms of styling, technology and performance. The team deployed the ReFinE methodology aimed at creating emotional surplus. Mahindra XYLO, extensively tested and validated for Real World usage in India and many other countries, is sure to delight the Customer’s ‘Senses’.

Mr. Rajesh Jejurikar, Chief of Operations, Mahindra and Mahindra Ltd., added, “The brand name XYLO is trendy and contemporary, implies luxury, high fashion, technology and creates a futuristic connect.”