German luxury car maker BMW is stepping on the gas pedal in India, literally. As part of its entry plans for Indian market, BMW has decided to roll out five of its brands ? 3-Series, 5-Series, 7-Series, X5 and X3 ? in the country within four months.
The rollouts would cover the entire premium car market with the entry-level BMW 3-Series model 320i priced at Rs 26.90 lakh and some 7-Series variants carrying a tag of around Rs 1 crore, BMW India president Peter Kronschnabl told The Times of India.
"We don't feel we are late in entering India, but we also do not want to waste time. The market is now ready for such premium segment offerings, and BMW intends to offer all segments of premium car buyers a choice. This is the reason why we have decided to introduce all the models in close succession,"he said.
"We have finalised out roll-out strategy for India. Our maiden product will enter the market by February and all five models would be rolled out by mid-2007,"he added.
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