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GM may bring back Opel brand General Motors India is pondering over bringing back its Opel brand in the niche segment of the domestic market. The ...



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Old 27-12-06, 04:23 AM   #1
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GM may bring back Opel brand
General Motors India is pondering over bringing back its Opel brand in the niche segment of the domestic market. The company's thinking of re-launching the Opel brand in the Indian market comes in the wake of a possible revival of fortunes of German technology here with the entry of the likes of BMW and Volkswagen.

"There is a possibility of re-introducing the Opel badge in the niche segment," a company source said.

GM, which had shifted its focus to the Chevrolet brand after the global acquisition of erstwhile Daewoo, has found the latter's technology not only cost-efficient but much more suitable to the Indian market.

Source: The Tribune
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Old 27-12-06, 09:32 AM   #2
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I mean, KFP re. Total level KFP article.

FYI, even GM was sued over the fact that the engine was made in Australia(?) etc etc and that there was little 'german engineering' in the car. And they lost too :P

IMNSHO, its just a branding issue. They will bring whatever car they like, and introduce under whatever name they feel like. Being GM, they have badges of almost every other country they can use :P
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Old 27-12-06, 12:36 PM   #3
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lol GM really does have a lot of brands under its belt
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Old 27-12-06, 02:10 PM   #4
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GM should be renamed as Global Motors..
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