General Motors India is pondering over bringing back its Opel brand in the niche segment of the domestic market. The company's thinking of re-launching the Opel brand in the Indian market comes in the wake of a possible revival of fortunes of German technology here with the entry of the likes of BMW and Volkswagen.
"There is a possibility of re-introducing the Opel badge in the niche segment," a company source said.
GM, which had shifted its focus to the Chevrolet brand after the global acquisition of erstwhile Daewoo, has found the latter's technology not only cost-efficient but much more suitable to the Indian market.
Source:
The Tribune