Ducati Motor Holding has today announced its decision to official enter India and reorganize its distribution network in India, which until now was being handled by Precision Motor. Precision Motor will continue to provide customer care till Ducati sets up its own distribution network and thereafter, it will continue to sell Ducati Motorcycles at select locations.
In response to growing demand and in order to reorganize its distribution network, Ducati has decided to establish an official presence in the Indian market, an important step to further boost its global presence and position amongst the world's premium motorcycle manufacturers.
While ending the relationship with its former Importer, Ducati thanks Precision Motor for its efforts in importing and distributing its motorcycles into India since 2008. Precision Motor plans to retail Ducati products in selected locations in India and will provide customer care until such time that Ducati has set up its distribution network.
Outlining how growing consumer and commercial expectations had driven this decision, Cristiano Silei, Vice President Sales and Marketing of Ducati, said: “We consider India an extremely important part of Ducati’s future global strategy and will strengthen our presence in the market with premium services and a larger network that will be in line with our global standards. Our entry into the Indian market is therefore a first step in this direction.”