Ducati to officially enter India

[Yogesh Sarkar]

Ducati Motor Holding has today announced its decision to official enter India and reorganize its distribution network in India, which until now was being handled by Precision Motor. Precision Motor will continue to provide customer care till Ducati sets up its own distribution network and thereafter, it will continue to sell Ducati Motorcycles at select locations.

In response to growing demand and in order to reorganize its distribution network, Ducati has decided to establish an official presence in the Indian market, an important step to further boost its global presence and position amongst the world's premium motorcycle manufacturers.

While ending the relationship with its former Importer, Ducati thanks Precision Motor for its efforts in importing and distributing its motorcycles into India since 2008. Precision Motor plans to retail Ducati products in selected locations in India and will provide customer care until such time that Ducati has set up its distribution network.

Outlining how growing consumer and commercial expectations had driven this decision, Cristiano Silei, Vice President Sales and Marketing of Ducati, said: “We consider India an extremely important part of Ducati’s future global strategy and will strengthen our presence in the market with premium services and a larger network that will be in line with our global standards. Our entry into the Indian market is therefore a first step in this direction.”

 

[Sid 3:16]

Thats wonderful ! I Hope they will Market their products with the right price.

 

[Yogesh Sarkar]

I believe more than the price, it is the after sales service that has been the chink in the armor of Ducati in India. Hopefully that would improve by leaps and bound, when Ducati itself is responsible for it and is overseeing it.

 

[turbohead]

There will be hardly any difference in pricing unless they start importing through CKD channel or start assembling here. However sales and even worse after sales were hitting them badly.
Imagine even dealers were ordering parts from ebay/amazon and other online portals, for their so called elite customers.

 

[Sid 3:16]

There will be hardly any difference in pricing unless they start importing through CKD channel or start assembling here. However sales and even worse after sales were hitting them badly.
Imagine even dealers were ordering parts from ebay/amazon and other online portals, for their so called elite customers.

I Agree with you and Yogesh Sir, Customer Satisfaction should be their topmost priority now, after the negative image they portrayed in their after sales services, Reason what may be.

 

[ajinkyatraveller]

Ducati is also likely to get its whole motorcycle portfolio to the Indian market which will include an array of big bikes for Indian bike enthusiasts to choose from.