May be there is demand which I am not aware off.
I am skeptical this will succeed, mainly due to the price! I do not think this will be launched below INR 30 Lakhs.
This is off Fortuner Platform. Though vehicle looks muscular from outside, I am not delighted with Fortuner Ride quality and internal space. It may be having a good torque and pull & AWD; my choice is ride should be comfortable.
For me it is not worth to spend INR 45 lakh on that car. People are buying due to it is proven reliability! Due to which they get Re-sale value.
I read about the launch of Toyota Hilux and it did not entice me.